Chuck and I started out talking about payables and cash flow stuff. After that we switched over the to the sales and presentation gallery project. Chuck showed me some of the progress that he is working on. One new change is that he has implemented some +'s and -'s (plus signs and minus signs) to help with mini drop-downs for sub or extra verbage. It is looking good and he is making progress. He also reported that he is almost all the way done with the background images and having the different themes stick and play through the entire presentation gallery.

We talked about some new verbage and content for the adilas core concepts. Marisa has been feeding Chuck some new verbage and content. I pointed him to the latest Word document that Shannon and I were working on for new verbage and content for the adilas core concepts. He pulled the document up and we went over some of it briefly. I touched base with him on some of the brainstorming that Shannon and I were doing just yesterday.

Chuck was showing me some training that he is working on and some email campaigns and automation processes that he is researching and playing with. Chuck was talking about using lead magnets (slowly leading the, our clients, to the goal) and using things that we can help them with vs just plain buy our product type marketing. Interesting direction. Also, as you look at marketing, if we can show a need, fill that need, and offer to help ease some kind of trouble or pain, that is very effective. How can we help you? Let us show you how we can!

Along with the email campaigns and automation processes, we talked about controlling splitting paths, following user actions and/or non-actions, and building the automation processes and campaigns based on where the client is in the process.

We then changed directions and talked about bookings and online reservations. We have a client that will need some of these pieces here in the next few months. We talked about some of the new time settings and going over more adilas core concepts and virtual game changers. Both of these pieces are dealing with where we are heading in our world building and digital storytelling processes. I find it interesting that time and elements of time is going to be at the heart of some of these new changes and advancements.