Meeting with Russell. These are some of my quick notes from our meeting:

- Talking about testing and testing coverage.

- Doing mock-ups and putting yourself in the right thought pattern (not pixel perfect mock-ups).

- Experimenting, looking at layouts, looking at distractions, questioning everything, etc. Quick mock-ups and throwing things around to see what looks good. All of this in Adobe XD. Bouncing between the project (CSS theme) and then pulling out small reference pieces.

- Managing the attention of the user (visual layout and visual priorities).

- Make the mock-up so mouthwatering you just say yes - powerful, easy, and beautiful.

- Dream it up and then build it and make it happen.

- Crafting an experience takes time.

- Building out mock-ups to catch all of their desires.

- Even asking for non-refundable percentages to do a more detailed estimate or price quote.

- If you tell me what you want... I can sell it to you (sell you a solution to fit your needs).

- Russell, helps other people build their dreams and then tells them how much it would cost.

- Just for fun... I sent him a copy of the horse graphic (client asking could you do it any cheaper?). See attached.