Good session with Shannon and I going over Weaknesses on the SWOT analysis document. See attached for some of our notes. Not yet polished, just putting down ideas and general flavor. Great discussions. We did some work on figuring out billing for Shannon as well. One of my big takeaways from today was make sure and measure on the gain (how far we have come) vs the gap (what is still left). It's just so much more fulfilling to measure off of the gain. I love it. I'm going to try to remember that. Sometimes we have to learn lessons over and over again. All part of the battle and part of the plan.