On a call with Steve. We were looking over some tiered pricing options out in ecommerce. We did some coding, testing, and playing with the options. We also spent quite a bit of time talking about menu level selling. This is a small analogy to a restaurant menu, but menu level selling is basically saying, what would you like? Once we know that, we, inside or the user fulfilling the ticket, actually appropriates the correct item. The ecommerce part of it is just like a dinner menu, super vague, but it gets the ticket started. I think Steve was really getting it and buying into the menu level concept. Good session.