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Color Code: Blue
Created By: Shannon Scoffield
Created Date/Time: 8/31/2016 2:53 pm
 
Action Status: Blank (new)
Show On The Web: Yes - (public)
 
Time Id: 3933
Template/Type: Daily Ideas
Title/Caption: Daily Ideas
Start Date: 7/22/2015
Main Status: Active

click to enlarge - photo by: Shannon Scoffield -
click to enlarge - photo by: Shannon Scoffield -
click to enlarge - photo by: Shannon Scoffield -
click to enlarge - photo by: Shannon Scoffield -
click to enlarge - photo by: Shannon Scoffield -
click to enlarge - photo by: Shannon Scoffield -
click to enlarge - photo by: Shannon Scoffield -
 
 


Notes:
Notes from a meeting with a developer and his friend/associate:
- Analogy of a railroad (or pre-built platform). So, the story goes that this gentleman wanted to ship a load of used cars from back East to the Mountains (Rockies). Anyway, he called up the train company and tried to get them to ship his vehicles. The company actually said no, they only shipped new cars (insurance stuff). So, he asked about other options – here is where the analogy comes in – the person said back to him…. You can do it, but you need to:
o Buy the land
o Put down the tracks
o But the train or buy a rail car
- Basically, the guy was saying – you can do that but you need to build your own railroad system to do that.
- This answer shocked him and at first he was kind of taken back… then after he thought about it, the answer made more sense and he learned some lessons from it.
This little analogy ended up being an underlying topic on platforms that we used over and over again in our discussion.
Basic railroad tracks:
- Buy the land
- Put down the tracks
- Buy the train

Basic railroad tracks:
- Think of different industries and/or niche products or pieces
- Railroad tracks with different spurs or branches
- Once the main track system is built, you can create offshoots or spurs

Going along with the railroad analogy (continued):
- What about spurs of spurs, niche products, custom lines, etc.
- Once the main system is laid down, all kind of options could be added on, bolted on, offered by 3rd parties, etc.
- Sketches of basic tracks & tracks with spurs & branches

-What about the virtual real estate around the tracks? That is an open market and available to outside parties.
-If a railroad is too old fashion – maybe call it part of the data highway or virtual data assembly line – whatever.
-Anyway, if 75% of the system is fully in place, the other 20-25% is basically custom stuff.
-As the main priorities get taken care of, the customers will want the next and next priorities taken care of. This process virtually creates a reoccurring customer because they keep rolling from priority to priority. That is awesome!
-In the railroad analogy, if you buy a box car and put a sticker on it (the other 20-25%) that becomes your part of the system. The tracks are still owned by the railroad company but you, as a customer, are allowed to use the system as your own (in a certain way).

Basic Rep Model:
- Client --- two-way relationship (key) --- Rep/Consultant
- Clients – Adilas – Direct pay for service
- Rep/Consultant – Adilas – sales commission 20-40%
- The key piece is the two-way relationship between the clients and the rep/consultant

Basic Shop or Hub Model:
- Clients --- two-way relationship (key) --- Shop or Hub
- Clients – Adilas – Direct pay for service
- Rep/Consultant – Adilas – sales commission 20-40%
- See entry from back on 7/20/15 to get more info on the shop model
- The Shop or Hub model offers a number of different services but could be the same as a Rep/Consultant only bigger.

Basic 3rd Party Solution Model:
- Clients --- Normal two-way relationship --- 3rd Party (product solution) --- secondary two-way relationship – commissions --- Adilas
- Clients – Adilas – Direct pay for service plus possible payment for 3rd party solutions
- A 3rd party has an additional relationship with Adilas

More notes from the meeting with a developer and his friend/associate:
- 3rd Party Solutions could be spread around the platform or railroad model. Think of different products, solutions, niches, add-on’s, etc.
- Main track system: spurs or branches off of the main tracks
- These could be other 3rd part options and solutions
- Each one could be industry specific
- They could be products, services, solutions, etc.

Think Historically…
- Imaging how town across the west were setup to support and use the railroad
- Once the train came to town, that allowed for people to come, products to come and go, businesses to support the new needs, etc. People ended up building whole towns just because the trains would stop there.
- The train company didn’t own the other businesses and the other businesses didn’t own the train company. They worked together in some kind of relationship – both parties needing the other. This creates a dependent relationship.
- Adilas is starting to see a number of new dependent relationships starting to show themselves. Our clients need a rep and/or consultant. The reps and consultants need a developer to help them build custom pieces. Developers need project managers and designers to help them produce the new code and features. All of these people need a way to track things and help with billing. The process keeps going and provides numerous new jobs, careers, businesses, services, etc.
- Because one thing feeds and grows another… The growth of adilas will be somewhat like the spread of the railroad to the Western United States. Our product, the adilas system, brings with it tons of jobs and opportunities. That is fun!
- So, if our product and system creates jobs and opportunities, how can we help that part of the system grow?
- We could start recruiting people who want to help and service those positions. Maybe colleges, tech schools, business schools, consulting services, insurance people, sales, accountants, data entry people, designers, developers, trainers, etc. Basically start building small communities.
- Most of the growth comes back to training and education.
- Training and education cost money. As a side note… The cost could be flipped depending on where the need is. If a business pays for a person to be trained they gain an employee. If a person pays to be trained you gain a student who can then do something. Interesting twist.
- How do you keep your guys and gals (sheep) in the fold? Often it is through training, education, set standards, and then some form of return and report type system.
- Sometimes growth and pain are parallels.
- Part of the model may be pushed towards marketing and training as well as recruiting and retention. You’ve got to keep things somewhat together.
- Don’t promote them out of their abilities. As a fun story, this guy was saying that they had two guys on the night crew that were doing awesome. They promoted them to a different position and things fell apart. The company was about to fire them it got so bad. Right before they fired the guys, they decided to switch them back to the night crew. Both guys flourished. Basically the point was… don’t promote them out of their abilities.
- The adilas model may end up looking like this… with independents, shops, hubs, 3rd parties, etc.
o 3rd party with added features & products
o Sketch of how things connect – model (Adilas, 3rd party, clients, independents, & the shop).